SPORTS CELEBRITY ENDORSEMENT IMPACT ON PURCHASE INTENTION

Sports Celebrity endorsement impact on purchase intention

This research aims to study Celebrity Endorsement in the context of Social Media when practiced by Sports Celebrities and its influence on Purchase Intention.Four dimensions were studied: Word-of-Mouth, Brand Image, Brand Trust and Brand Attitude.Relating these variables, we intended to answer the following questions: will a consumer be influenced

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Sentiment Analysis of Animated Online Education Texts Using Long Short-Term Memory Networks in the Context of the Internet of Things

This work aims to introduce Long Short-Term Memory (LSTM) under the Internet of Things (IoT) context to enhance the accuracy and granularity of sentiment analysis in animated online education texts.It employs a multimodal data collection approach and uses IoT technology to gather multimodal textual data Doll Accessories from students engaged in ani

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Pulmonary Hypertension - Glimpse from an Upper Window Can Help!

Pulmonary hypertension (PH) is an increasingly common condition encountered by physicians and cardiologists.PH is a complex, multidisciplinary disorder characterized Ball - Batter - Helmet by elevated mean pulmonary artery pressures, which can be the hemodynamic and pathological culmination of a large variety of distinct underlying disorders.This m

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National Politics of Territorial Management: The Brazilian Case

In the recent history of the Brazilian Territorial Politics, we can observe the option for the elaboration and implementation of Politics for Territorial Arrangement, in a national level, which contemplates the contemporary management methodologies.This means, the decentralization and consequent social participation as also the articulation of acti

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